VMware: Do Your Bit

For a company with big carbon neutrality goals, Earth Day is kind of a big deal. To get their employees to join the celebration and protect the planet, VMware needed a succinct message with a tech tie-in.

Designer: Thatcher Bell | Director: Erin Galey

An anthemic video established the campaign theme and encouraged employees to take action to help fight climate change.

An all-company email announced the campaign and got employees thinking about how they could celebrate Earth Day’s 50th anniversary.

Social posts amplified VMware’s pledge to reach net-zero carbon emissions by 2030, and shared green tips to encourage employees to do their bit.

Digital posters reached employees in the office spaces they most frequented.