Pronamel: Strong Looks Good On You
Pronamel Strong & Bright is the first toothpaste of its kind—it strengthens enamel and whitens teeth for a brighter, healthier smile.
2017 Healthcare Marketing Impact Awards Digital Campaign of the Year, Bronze
Art Directors: Chris Silva + Jerlyn Thomas | Sr. Copywriter: Katie Trenholm
For the short version, check out the case study below. I also did the VO, so if copywriting doesn't work out, you can find me pursuing my voice acting career.
A 24-hour YouTube takeover—starring our masthead video—launched on International Women's Day.
We partnered with influencers in the fitness, nutrition, and beauty spaces to create video content for the Pronamel website and featured their bios on our Strong Looks Good on You hub.
We created lifestyle content featuring nutritious recipes and tips for your skin, hair, and—of course—teeth.
Plus we partnered with some fun custom vendors, like Popsugar, who featured us in their April Must Have Box.
Out-of-home ads in gyms and salons helped us reach our audience outside of the digital space: a first for Pronamel (and GSK Oral Care).
